GenZ Parenting: What's Important to Zoomers with Kids?

Cana Meltem Kazakci
​Co-Founder, Class Proxima

This cohort of GenZ parents (18-26 year olds) have very different ideas of parenting compared to the Millennials (27-41 year olds) that came before them. 

According to a 2023 survey of 3,000 moms by Everyday Health Group, Gen Z moms put more emphasis on being "perfect" compared to their Millennial counterparts. They aspire to ensure tech-free time for their children, the prioritize their family over themself, and they want their children to have plenty of free time. ​

According to the Pew Research Center, Gen Z parents have some general characteristics in common that include:

1. Emphasis on Digital Parenting: Gen Z parents, being the first generation to grow up in the digital age, are likely to embrace technology and use digital resources for parenting. They may seek parenting advice through online platforms, use parenting apps, and access educational materials for their children via digital platforms.

2. Focus on Inclusivity and Diversity: Gen Z parents tend to prioritize inclusivity and diversity in their parenting approach. They may actively seek out diverse representation in children's books, toys, and media to foster a more inclusive and accepting environment for their young children.

3. Work-Life Balance: With a strong desire for work-life balance, Gen Z parents may prioritize spending quality time with their children and seek flexible work arrangements that allow them to be actively involved in their child's early years.

4. Holistic Parenting: Gen Z parents may prioritize holistic approaches to parenting, considering not only the physical well-being of their children but also their emotional, social, and mental development. This may involve exploring alternative educational approaches and focusing on overall child development.

5. Environmental Consciousness: Gen Z parents tend to be environmentally conscious, and this awareness may influence their parenting decisions. They may choose eco-friendly products and engage in sustainable practices in their child-rearing journey.

6. Mental Health Awareness: Gen Z parents may be more attuned to mental health and emotional well-being, both for themselves and their children. They may actively seek resources to support their child's emotional development and address mental health concerns if they arise.

7. Engaged Parenting: Gen Z parents often value active and engaged parenting. They may actively participate in playtime, educational activities, and bonding experiences with their young children to strengthen the parent-child relationship.